Procter & Gamble is the subject of a great white paper on innovation. What I like about the document is how it looks at innovation through different strategies. P&G has identified four different types of innovation a brand can have. …Read More
Mobile continues to close the gap between other forms of media consumption as it gains prominence in consumers’ daily lives. Now, CPG brands are turning to strategies that leverage seamless mobile experiences to drive trial. Pepsi Next launched a mobile …Read More
A new study from Nielsen confirmed the correlation between the amount of tweets during a TV show and the show’s ratings. Eighty-five percent of tablet/smartphone owners use their devices while watching TV at least once a month, with 40% doing …Read More
The latest marketing weapon being used by many grocery stores may not be what you would suspect: it doesn’t crunch numbers or oversee advertising budgets, but it does know how much protein or fiber is in a particular product. Registered …Read More
