Spending on Social Media

While Social Media is considered a relative newcomer in the marketing mix, it has become so ingrained in everyday life that it is starting to feel as though it has been around for much longer. And brands and companies are …Read More

Marketing Modeling Mix and Linear Regression

Today’s marketing industry is highly fragmented. Companies no longer communicate to consumers through just one communication medium, for example television or newspaper advertisements. Marketers are now challenged with employing intensive, integrated marketing campaigns that involve media buying, search engine marketing, …Read More