Targeting Based on Comments

With today’s technology you can tell a lot about people based on their interactions online. From blogging to status updates to tweets, companies have the ability to learn in-depth information about their consumers. And insights can now be gained from …Read More

iBeacon Obstacles to Know

iBeacon, the technology that allows iOS apps to receive location-aware notifications over Bluetooth low-energy, has proven to be a great way to reach customers as they walk down the grocery aisle. If fact, a report from Adobe said that more …Read More

The end of the story-telling era

Running television commercials is no longer about simply conveying a compelling brand message.  If your commercial isn’t inciting two-way dialogue on social channels, it’s not working hard enough for your brand. In fact, marketers are flipping the role of television …Read More