If you’re not yet thinking about Millennials, you should be. Millennials represent more than $200 billion in spending, they’re over 80 million strong, roughly 25% of the U.S. population, and they are your current and future consumers.
The reality is, many CPG brands think of Millennials as kids, still in elementary school. The fact is, Millennials range from 16 to 34 years old and are already in the core target for many CPG brands.
Effectively reaching and engaging Millennial Primary Grocery Shoppers requires a paradigm shift. The old marketing models assumed that consumers are passive and, therefore, tolerate messaging full of big promises. Today’s active Millennial consumer craves a conversation on a very personal level in which both parties—the brand and consumer—work together to create the value they seek.
How are you re-thinking how you plan communications for the Millennial audience?