CPG Marketing Trends: Quick Tips to Grow Your Brand Presence on Pinterest

Pinterest continues to grow in popularity with approximately 11 million users. The site has recently launched Pinterest for Business to maximize opportunities for brands.

Kraft Recipes on Pinterest

Below are some quick tips to help you grow your brand’s presence:

When are Pinterest users most active?

According to Reachli, a visual content marketing firm specializing in Pinterest campaigns, the best time to post during the day is 2 p.m.– 4 p.m. EST.

At night, aim for 8 p.m. – 1 a.m. Sure, this may sound late, but you are likely to see a rise in pins and participation.

So you’ve pinned a picture -  but it’s not going anywhere. 

Put in a call-to-action in the description. This can be driving to a website, a caption, etc. Pinerly says that a call-to-action can increase engagement by 80 percent.

Make it DIY. Tutorial and guide type pins see a 41 percent higher click through rate, according to Pinerly.

Make it timely! Trending topics see an average of 94 percent increase in click throughs, according to Pinerly. So if your brand isn’t responding in real-time, you’re not going to reach your consumer as effectively as others that are.

Make sure your picture is correctly categorized. If your pin isn’t in the correct category, it’s going to be lost among the other thousands of pins. Make sure it’s on the correct board as well.

For more in-depth tips and tricks to create a viral campaign on Pinterest, visit Reachli.com.


Brad is an expert in private label and challenger brand food marketing for Barkley, an integrated marketing and advertising agency. He specializes in working with manufacturing-driven food companies that have aspirations to develop a consumer insight-led strategies to help drive innovation and growth.

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