Twitter Lets You “Buy Now” With Their Latest Test

In early September, Twitter announced that a small number of consumers could make purchases within Twitter via a new “Buy” button.

According to a blog post on Twitter’s site, “After tapping the ‘Buy’ button, you will get additional product details and be prompted to enter your shipping and payment information.” Thankfully, that information is then securely stored so you don’t have to re-enter it again if you want to make additional purchases.

But don’t expect to see this button on your native ads just yet. The test is starting small with just a “small percentage of U.S. users,” but with the plan to expand as soon as possible.

Also keeping the test small is the number of brands participating initially. Twitter is focusing on music artists, nonprofit organizations and just a handful of brands.

See the full list of partners on Twitter’s blog:

https://blog.twitter.com/2014/testing-a-way-for-you-to-make-purchases-on-twitter

About

Brad is an expert in private label and challenger brand food marketing for Barkley, an integrated marketing and advertising agency. He specializes in working with manufacturing-driven food companies that have aspirations to develop a consumer insight-led strategies to help drive innovation and growth.

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