About The Blog

With consumer focus on value and customers wanting to drive differentiation, there has never been a bigger opportunity for challenger brands and private label brands to succeed together in the consumer packaged goods marketplace. But with opportunity comes new expectations from customers. Demand for insights, industry trends, true innovation, first to-market product ideas and category leadership from challenger brands and private label manufacturers.

We’re here to share our CPG experience in helping challenger brands and private label manufacturers get the maximum impact from their marketing and development budgets, increase profitability through innovation, and anticipate and meet consumer needs and demands.

We bring consumer packaged goods expertise that includes a dedicated cross-functional CPG team with a deep understanding of the food sector. We work with our clients on developing consumer-driven brand strategies, annual plans, new product development strategies, customer selling stories and break through communication programs. After working with us, our clients outperform the category year after year.