Brad Hanna
Brad is an expert in private label and challenger brand food marketing for Barkley, an integrated marketing and advertising agency. He specializes in working with manufacturing-driven food companies that have aspirations to develop a consumer insight-led strategies to help drive innovation and growth.
Over his 20 year advertising and marketing career, Brad has worked with retail brands including Wal-mart, where in addition to working on key seasonal campaigns, he led the “store-within-a-store” initiative across six departments and developed the “Wal-mart Culture Program” rolled out to 700,000 associates.
In 2002, he transitioned over to the Consumer Packaged Goods (CPG) side where he has worked with brands such as Hostess, Mueller’s Pasta, JOLLY TIME Pop Corn, Blue Bunny Ice Cream, Weight Watchers licensed food brands, Disney licensed foods brands, Minute Rice, Success Rice and Dawn Foods.
Today, he co-leads the agency’s consumer packaged goods practice as the SVP/Group Account Leader and can be reached at (816) 423-6148 or BHanna@barkleyus.com.
