In 1984, Pepsi declared itself the “Choice of a New Generation.” Now, 28 years later, Better Oats, owned by MOM Brands (formerly Malt-O-Meal), has picked up that iconic trademark for itself. In a recent Advertising Age article, MOM Brands stated …Read More
IPTV is not new, but it is definitely growing at a fast pace. So what is IPTV, and why do we care that it’s growing so rapidly? In not-so technical terms, IPTV or Internet Protocol Television is basically a way …Read More
It’s no secret that women are an important target for most brands’ marketing goals and objectives. A recent post on Mashable cites Pontiflex research which finds that women make 85% of the purchasing decisions in a household. Higher volume purchasing …Read More
The past few years have shown an incredible swing in couponing trends toward digital coupons. Companies such as Coupons.com have made strides in the coupon serving technology to not only link to loyalty card data, but also allow consumers to …Read More
