Consumers have more buying options than ever before. Companies saturate the marketplace with similar items, and advertisers are always looking for ways to show why their product is extra special and should be purchased. Other companies are focusing on a …Read More
Kraft Foods’ Philadelphia Cream Cheese is trying to convey that they set the standard in their new campaign focusing on the quality process, fresh ingredients and taste of the over 100-year-old brand, according to a Media Post article. During recent …Read More
As consumer trends drive the demand for more adventuresome flavors, new product launches are being tested in the digital space to minimize the risk of failure. Over the past two years we’ve been consistently revisiting the topic of consumers’ expanding …Read More
As a marketer, whether on the agency side or the brand side, we’re constantly trying to establish our perfect target audience. Are they single, married, with kids at home, high income, low income, interested in pop culture? Once we find …Read More
