Consumers who want to buy healthier foods may have sticker-shock upon seeing the cost of these items compared to the cost of the less-healthy items they are used to buying, but marketing the benefits of healthy food is one way …Read More
The past few years have shown an incredible swing in couponing trends toward digital coupons. Companies such as Coupons.com have made strides in the coupon serving technology to not only link to loyalty card data, but also allow consumers to …Read More
Women who influence other women—“Influence-Hers”—are actually more susceptible to being influenced themselves when it comes to what they purchase. This is according to a recent study of what and who influences women by PR firm Marina Maher Communications. Influence-Hers are …Read More
Walmart has announced plans to introduce a new on-shelf and front-of-pack logo that calls attention to healthier products. The “Great For You” program will encourage consumers to eat “fruits, vegetables, fiber-rich whole grains, low-fat dairy, nuts and seeds and lean …Read More
