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Category Archives: Consumer Trends

May 3, 2017

The Snack Hack Series: #1 Self, Society and Planet

by Brad Hanna | in Buyer Insights, Consumer Trends, Millennials, Strategy, Sustainability, Uncategorized

Cultural Trends Defining the Millennial Snacker There are several cultural trends driving this rapid growth in snacking among Millennials. It is imperative for brands to have a firm grasp and understanding of these trends in order to build a solid …Read More

April 26, 2017

The Snack Hack Series: Introduction

by Brad Hanna | in Advertising, Consumer Trends, Millennials

With 94% of Americans snacking at least
 once per day, it’s no wonder that snacking is the greatest growth driver of the entire CPG industry today. In fact, the industry registered its strongest growth in four years thanks 
to what …Read More

August 30, 2016

2016 Food Trends Series: #8 Eating Out is the New Eating In

by Brad Hanna | in Advertising, Consumer Trends, Millennials, Strategy

Millennial experimentation in the kitchen is hitting an all time high. For the first time, expenditures on away-from-home eating are higher than food at-home ($50.4 billion on foodservice vs. $50.2 billion on groceries). Grocery stores and c-stores are starting to …Read More

July 17, 2016

2016 Food Trends Series: #7 Don’t Call It Ethnic

by Brad Hanna | in Advertising, Consumer Trends, Millennials, Strategy

The Millennial generation is setting the standard for future generations about the acceptance of the new normal. Welcome back as we continue our series on 2016 Millennial Food Trends. As we introduced in week 1, the emergence of the Millennial …Read More

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About the blog

With consumer focus on value and customers wanting to drive differentiation, there has never been a bigger opportunity for challenger brands and private label brands to succeed together in the consumer packaged goods marketplace.   Read More

Meet the author

bradhanna

Brad is an expert in private label and CPG or consumer packaged goods challenger brand food marketing for Barkley   Read More

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