Once you have identified your consumer segments within the category, now it is time to find out whom you own and if there are any opportunities for branching out.Read More

The Epicurean is the fourth and final consumer segment identified in our Cooking Archetype study that we developed using qualitative and quantitative research. They love to entertain and make the food and drink a pivotal part of the experience.Read More

The Everyday Gourmet is the third of four consumer segments identified in our Cooking Archetype study that we developed using qualitative and quantitative research. Brands that have the Everyday Gourmet as a target should emphasize the creative flair and fun a meal can be.Read More

The Crowd Pleaser is the second of four consumer segments identified in our Cooking Archetype study that we developed using qualitative and quantitative research. The key to her heart is through her family.Read More