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Category Archives: Millennials

January 4, 2013

CPG Marketing Trends: Millennials’ Favorite Food Packaging Designs

by Brad Hanna | in Advertising, Millennials, Social/Digital

At the end of each year, “Best of” and “Top 10″ lists celebrate the most influential individuals and biggest stories of the past 52 weeks. Every magazine, paper and blog gets in on the act. This year, one list took …Read More

October 30, 2012

CPG Marketing Trends: Mountain Dew for Breakfast?

by Brad Hanna | in Consumer Trends, Millennials

When you wake up in the morning, what is the first thing you reach for? Alarm clock? Coffee? For those who crave a shot of carbonated caffeine, there’s a new trend just for you. In late August, Taco Bell, the …Read More

August 21, 2012

CPG Marketing Trends – How Food-At-Home Marketing Differs for Millennials and Baby Boomers

by Brad Hanna | in Consumer Trends, Millennials

The food-at-home industry is likely to see major changes as a new generation emerges. Millennials (born between 1982 and 2001) are entering a part of their lives where they are experiencing steady incomes, leading to an increase in spending. As …Read More

June 26, 2012

CPG Marketing Trends: Odwalla and Naked Juice Excel at Targeting Millennials

by Brad Hanna | in Consumer Trends, Millennials

Millennials see themselves as more health-conscious than older generations, but healthy living has taken on a broader meaning. Compared to older generations, Millennials are 23% more likely to be committed to working out more than twice a week and 36% …Read More

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