Young adults ages 34 and under are a growing and increasingly important demographic. Carolyn Kelley of Brand Amplitude, LLC and Brad Hanna of Barkley share their insights on what makes Millennials tick in an article from the May/June 2012 issue …Read More

If you’re not yet thinking about Millennials, you should be. Millennials represent more than $200 billion in spending, they’re over 80 million strong, roughly 25% of the U.S. population, and they are your current and future consumers. The reality is, …Read More

Welcome the first generation of men who actually participate in grocery shopping! More than half of men ages 18-64 identify themselves as primary grocery shoppers in their households. According to most leading experts in men’s research, however, men tend to …Read More

Millennials, especially Primary Grocery Shoppers, are very savvy when it comes to the role of name brands vs. store brands. They approach shopping for brands in terms of creating value or improving their image. On one hand, 60% of Millennial …Read More