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Category Archives: Packaging

April 3, 2013

Starbucks Hopes to Grow Loyalty Program with Expansion to the Grocery Aisle

by Brad Hanna | in Packaging, Strategy

Members of Starbucks Loyalty Program will be happy to hear that the popular coffee brand is expanding the program to include packaged coffee purchases found in the grocery aisle. Customers will be able to put their packaged coffee purchases toward …Read More

January 10, 2013

CPG Marketing Trends: Method’s Cause A Perfect Fit for Their Promise

by Brad Hanna | in Advertising, Packaging, Sustainability

Many consumers are familiar with ecologically friendly home-cleaning products from the brand Method. The company strives to make products that are not only good for consumers, but also the environment. They also work to redefine how cleaning products are made …Read More

October 18, 2012

CPG Marketing Trends: Absolut Unique – One of a Kind

by Brad Hanna | in Advertising, Packaging

Imagine completely unique packaging for each of your products: something special and different encapsulating the pride you take in your product. Absolut Vodka is doing just that. In more than 80 markets all over the world, including the United States, …Read More

July 30, 2012

CPG Marketing Trends: What Does Your Label Say About Your Brand?

by Brad Hanna | in Packaging

Suppose someone asked you to tell a story. Easy, right? Well, there’s one catch. You can’t use words. It’s like a game of charades where you have a message to share but you can’t quite figure out how to express …Read More

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