Consumers who want to buy healthier foods may have sticker-shock upon seeing the cost of these items compared to the cost of the less-healthy items they are used to buying, but marketing the benefits of healthy food is one way …Read More
At the 2011 Consumer 360 conference in June, Nielsen shared their new approach to product innovation. This is a hot topic for most companies as significant marketing dollars are put against new product launches while only 10% typically have a …Read More
Check out my interview about nutritional quality of national brands versus private label at DietsInReview.com.
