As consumer trends drive the demand for more adventuresome flavors, new product launches are being tested in the digital space to minimize the risk of failure. Over the past two years we’ve been consistently revisiting the topic of consumers’ expanding …Read More
It can be difficult to rejuvenate an older brand while also trying to respect the brand’s rich history. Quaker Oats recently found itself in need of a transformation to be able to reach the younger consumer, particularly young moms. The …Read More
Welcome to the biggest focus group you could ever imagine – crowdsourcing. Social media has long been understood as the forum to engage in conversation with consumers. But now brands are exploring the platform as a form of ideation and …Read More
During the economic downturn, innovation has been declining in most categories. As commodity costs increased, brands had been launching fewer new products. However, the news is once again filled with stories of brands stepping up their innovation efforts. As the economy …Read More
