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Category Archives: Retailers

April 9, 2012

CPG Marketing Trends: Frito-Lay Switches Things Up to Increase Sales

by Brad Hanna | in Retailers, Strategy

When we go to the grocery store, we generally shift into routine and know where to grab for our favorite products. But what if categories were rearranged and something new was put into our line of sight? Would we try it—or at least consider …Read More

October 11, 2011

CPG Marketing Trends: Sam’s Club and Hy-Vee Partner With Celebrity Chefs

by Brad Hanna | in Retailers

Many people are familiar with celebrity chefs from television shows such as the Barefoot Contessa and Top Chef. With their rise in popularity has also come their rise in paid partnerships. Sam’s Club is just one of the many retailers …Read More

October 7, 2011

CPG Marketing Trends: Walgreens’ New Private Label Brand

by Brad Hanna | in Retailers, Strategy
May 27, 2011

CPG Marketing Trends: Safeway SimpleNutrition Program Helps Put Private Label & Name Brand Foods on Similar Footing

by Brad Hanna | in Retailers

Grocery store chain Safeway is adopting a nutrition information program on store shelves called SimpleNutrition. The program was designed to make it easier for customers to live a healthier lifestyle by making better nutritional choices. There are 22 benefit messages …Read More

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