Mobile continues to close the gap between other forms of media consumption as it gains prominence in consumers’ daily lives. Now, CPG brands are turning to strategies that leverage seamless mobile experiences to drive trial. Pepsi Next launched a mobile …Read More
A new study from Nielsen confirmed the correlation between the amount of tweets during a TV show and the show’s ratings. Eighty-five percent of tablet/smartphone owners use their devices while watching TV at least once a month, with 40% doing …Read More
The New Design On Thursday March 6th, Mark Zuckerberg and Facebook announced a brand new design for the News Feed. He compared the new look to a newspaper, saying how when people want to read about Sports, they can flip …Read More
CPG brands are getting playful as they find success in reaching adult audiences through gaming. With 53% of adults playing video games (according to a Pew Research study), some brands have implemented re-targeting strategies that include gamification. Perrier Perrier is …Read More
