Consumers visiting a CPG brand’s website spend 53% more in the category. Have you forgotten your site? In today’s world, there are multiple ways to reach one’s desired audience. As many marketers spend countless hours coming up with new and …Read More
If you have heard of Pinterest but aren’t quite sure what it is, here are the basics. Pinterest is a virtual pinboard for users to organize and share what they find on the web. Using the website, its bookmark tool …Read More
In a semi-ageist attempt to get adults eating Jell-O again, Kraft and its line of Jell-O Temptations treats may be on the cusp of a promising new consumer research tool: the high-tech vending machine. The brand seeded devices called iSamples …Read More
In just a few short years, social media has become a mainstay in CPG media budgets. Though many brands have seen mass increases in fans to their page, a more difficult problem they face is how to get fans engaged …Read More
