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Helping CPG industry marketers maximize brand and private label strategies.

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Category Archives: Strategy

April 9, 2012

CPG Marketing Trends: Frito-Lay Switches Things Up to Increase Sales

by Brad Hanna | in Retailers, Strategy

When we go to the grocery store, we generally shift into routine and know where to grab for our favorite products. But what if categories were rearranged and something new was put into our line of sight? Would we try it—or at least consider …Read More

April 2, 2012

CPG Marketing Trends: How To Market Healthy Foods to Consumers

by Brad Hanna | in Consumer Trends, Product Development, Strategy

Consumers who want to buy healthier foods may have sticker-shock upon seeing the cost of these items compared to the cost of the less-healthy items they are used to buying, but marketing the benefits of healthy food is one way …Read More

October 28, 2011

CPG Marketing Trends: Campbell’s Invests In the Business When It’s Down

by Brad Hanna | in Strategy
October 7, 2011

CPG Marketing Trends: Walgreens’ New Private Label Brand

by Brad Hanna | in Retailers, Strategy

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