Marketing Trends
Helping CPG industry marketers maximize brand and private label strategies.

Main menu

Skip to primary content
Skip to secondary content
  • Strategy
  • Product Development
  • Social/Digital
  • Advertising
  • Packaging
  • Sustainability
  • Consumer Trends
  • Retailers

Category Archives: Sustainability

January 10, 2013

CPG Marketing Trends: Method’s Cause A Perfect Fit for Their Promise

by Brad Hanna | in Advertising, Packaging, Sustainability

Many consumers are familiar with ecologically friendly home-cleaning products from the brand Method. The company strives to make products that are not only good for consumers, but also the environment. They also work to redefine how cleaning products are made …Read More

July 19, 2012

CPG Marketing Trends: Bigger Isn’t Always Better – Why the Less is More Philosophy is Catching On

by Brad Hanna | in Consumer Trends, Packaging, Sustainability

It’s the most basic principle of marketing: get the consumer’s attention. But in a marketplace with brands screaming for someone to take notice, some CPG products are starting to rethink their approach. Instead of focusing on the hard sell product …Read More

February 13, 2012

CPG Marketing Trends: Coca-Cola Continues Development of PlantBottle Packaging

by Brad Hanna | in Sustainability

Coca-Cola is hoping to move their global supply chain to the 100-percent plant-based packaging by 2015 to help them support their long-term commitment to sustainable practices in sourcing and packaging supply.Read More

July 21, 2011

CPG Marketing Trends: Are Consumers Really Living A Greener Lifestyle?

by Brad Hanna | in Sustainability

For all of the talk about going green, MediaPost reports that new research by Ogilvy Earth finds that the vast majority of people are not yet living the green dream. According to their study, while 82% of Americans have “good …Read More

Post navigation

PREVIOUS PAGE
|
NEXT PAGE
  • ABOUT THE BLOG
  • MEET THE AUTHOR

Sign up for email updates

Full name:
Email Address:

monthly archive

most popular stories

  • CPG Marketing Trends: Eight Trends for Consumers
  • CPG Marketing Trends: Coca-Cola Continues Development of PlantBottle Packaging
  • CPG Marketing Trends: Digital Gets Complicated: The Evolution of Digital Advertising
  • CPG Marketing Trends: Four Key Consumer Food and Beverage Trends
  • CPG Marketing Trends: New Product Development Ideation Sessions for Private Label Food Categories
  • ABOUT
  • MEET THE AUTHORS
  • CONTENTS: 2011 BARKLEY
  • Tweet