Many consumers are familiar with ecologically friendly home-cleaning products from the brand Method. The company strives to make products that are not only good for consumers, but also the environment. They also work to redefine how cleaning products are made …Read More
It’s the most basic principle of marketing: get the consumer’s attention. But in a marketplace with brands screaming for someone to take notice, some CPG products are starting to rethink their approach. Instead of focusing on the hard sell product …Read More
Coca-Cola is hoping to move their global supply chain to the 100-percent plant-based packaging by 2015 to help them support their long-term commitment to sustainable practices in sourcing and packaging supply.Read More
For all of the talk about going green, MediaPost reports that new research by Ogilvy Earth finds that the vast majority of people are not yet living the green dream. According to their study, while 82% of Americans have “good …Read More
