Coca-Cola is hoping to move their global supply chain to the 100-percent plant-based packaging by 2015 to help them support their long-term commitment to sustainable practices in sourcing and packaging supply.Read More
For all of the talk about going green, MediaPost reports that new research by Ogilvy Earth finds that the vast majority of people are not yet living the green dream. According to their study, while 82% of Americans have “good …Read More
A recent Iconoculture study finds that consumers are increasingly looking to spend their money with companies that support causes and initiatives that they also support. The common theme is posts referencing “corporate responsibility” along with mentions of the environment with …Read More
Odwalla juices. Is there excess packaging associated with your brands? Could cutting down on small amounts of that excess communicate a tangible sustainability message to your consumers? How can you position your product and brand to consumers in a way …Read More
