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	<title>Marketing Trends</title>
	<link>http://www.cpgtrends.com</link>
	<description>Helping CPG industry marketers maximize brand and private label strategies.</description>
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		<title>CPG Marketing Trends: What Makes Millennials Really Tick?</title>
		<description><![CDATA[Young adults ages 34 and under are a growing and increasingly important demographic. Carolyn Kelley of Brand Amplitude, LLC and Brad Hanna of Barkley share their insights on what makes Millennials tick in an article from the May/June 2012 issue &#8230;<a href="http://www.cpgtrends.com/2012/05/cpg-marketing-trends-what-makes-millennials-really-tick/" class="readMoreLink">Read More</a>]]></description>
		<link>http://www.cpgtrends.com/2012/05/cpg-marketing-trends-what-makes-millennials-really-tick/</link>
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		<title>CPG Marketing Trends: Choice of A New Generation</title>
		<description><![CDATA[In 1984, Pepsi declared itself the “Choice of a New Generation.” Now, 28 years later, Better Oats, owned by MOM Brands (formerly Malt-O-Meal), has picked up that iconic trademark for itself. In a recent Advertising Age article, MOM Brands stated &#8230;<a href="http://www.cpgtrends.com/2012/05/cpg-marketing-trends-choice-of-a-new-generation/" class="readMoreLink">Read More</a>]]></description>
		<link>http://www.cpgtrends.com/2012/05/cpg-marketing-trends-choice-of-a-new-generation/</link>
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		<title>CPG Marketing Trends: Changing Paradigms</title>
		<description><![CDATA[If you’re not yet thinking about Millennials, you should be. Millennials represent more than $200 billion in spending, they’re over 80 million strong, roughly 25% of the U.S. population, and they are your current and future consumers. The reality is, &#8230;<a href="http://www.cpgtrends.com/2012/05/cpg-marketing-trends-changing-paradigms/" class="readMoreLink">Read More</a>]]></description>
		<link>http://www.cpgtrends.com/2012/05/cpg-marketing-trends-changing-paradigms/</link>
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		<title>CPG Marketing Trends: Millennial Males Play an Influential Role in Shopping</title>
		<description><![CDATA[Welcome the first generation of men who actually participate in grocery shopping! More than half of men ages 18-64 identify themselves as primary grocery shoppers in their households. According to most leading experts in men’s research, however, men tend to &#8230;<a href="http://www.cpgtrends.com/2012/05/cpg-marketing-trends-millennial-males-play-an-influential-role-in-shopping/" class="readMoreLink">Read More</a>]]></description>
		<link>http://www.cpgtrends.com/2012/05/cpg-marketing-trends-millennial-males-play-an-influential-role-in-shopping/</link>
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		<title>CPG Marketing Trends: The Role of Name Brand vs. Store Label</title>
		<description><![CDATA[Millennials, especially Primary Grocery Shoppers, are very savvy when it comes to the role of name brands vs. store brands. They approach shopping for brands in terms of creating value or improving their image. On one hand, 60% of Millennial &#8230;<a href="http://www.cpgtrends.com/2012/05/cpg-marketing-trends-the-role-of-name-brand-vs-store-label/" class="readMoreLink">Read More</a>]]></description>
		<link>http://www.cpgtrends.com/2012/05/cpg-marketing-trends-the-role-of-name-brand-vs-store-label/</link>
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		<title>CPG Marketing Trends: Millennials SEEK, SHARE AND LIKE</title>
		<description><![CDATA[When it comes to technology and the digital world, the study* found that Millennial Primary Grocery Shoppers are way ahead of the curve. Almost 50% of Millennial PGSs said they want to be the very first to try new technology. &#8230;<a href="http://www.cpgtrends.com/2012/04/cpg-marketing-trends-millennials-seek-share-and-like/" class="readMoreLink">Read More</a>]]></description>
		<link>http://www.cpgtrends.com/2012/04/cpg-marketing-trends-millennials-seek-share-and-like/</link>
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		<title>CPG Marketing Trends: Millennials Seek Adventure in Life and Food</title>
		<description><![CDATA[Millennial Primary Grocery Shoppers seek experiences that allow them to live life to the fullest. Older generations could only read and dream about traveling outside the U.S. Today, thanks to the Internet, access to transportation, and globalization of our economies, &#8230;<a href="http://www.cpgtrends.com/2012/04/cpg-marketing-trends-millennials-seek-adventure-in-life-and-food/" class="readMoreLink">Read More</a>]]></description>
		<link>http://www.cpgtrends.com/2012/04/cpg-marketing-trends-millennials-seek-adventure-in-life-and-food/</link>
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		<title>CPG Marketing Trends: Why Your Brand Website Is Still Important</title>
		<description><![CDATA[Consumers visiting a CPG brand’s website spend 53% more in the category. Have you forgotten your site? In today’s world, there are multiple ways to reach one’s desired audience. As many marketers spend countless hours coming up with new and &#8230;<a href="http://www.cpgtrends.com/2012/04/cpg-marketing-trend-why-your-brand-website-is-still-important/" class="readMoreLink">Read More</a>]]></description>
		<link>http://www.cpgtrends.com/2012/04/cpg-marketing-trend-why-your-brand-website-is-still-important/</link>
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		<title>CPG Marketing Trends: Frito-Lay Switches Things Up to Increase Sales</title>
		<description><![CDATA[When we go to the grocery store, we generally shift into routine and know where to grab for our favorite products. But what if categories were rearranged and something new was put into our line of sight? Would we try it—or at least consider &#8230;<a href="http://www.cpgtrends.com/2012/04/cpg-marketing-trends-frito-lay-switches-things-up-to-increase-sales/" class="readMoreLink">Read More</a>]]></description>
		<link>http://www.cpgtrends.com/2012/04/cpg-marketing-trends-frito-lay-switches-things-up-to-increase-sales/</link>
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		<title>CPG Marketing Trends: How the Growth of Internet TV Affects Marketers</title>
		<description><![CDATA[IPTV is not new, but it is definitely growing at a fast pace. So what is IPTV, and why do we care that it&#8217;s growing so rapidly? In not-so technical terms, IPTV or Internet Protocol Television is basically a way &#8230;<a href="http://www.cpgtrends.com/2012/04/iptv/" class="readMoreLink">Read More</a>]]></description>
		<link>http://www.cpgtrends.com/2012/04/iptv/</link>
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