Millennials, especially Primary Grocery Shoppers, are very savvy when it comes to the role of name brands vs. store brands. They approach shopping for brands in terms of creating value or improving their image. On one hand, 60% of Millennial …Read More
When it comes to technology and the digital world, the study* found that Millennial Primary Grocery Shoppers are way ahead of the curve. Almost 50% of Millennial PGSs said they want to be the very first to try new technology. …Read More
Millennial Primary Grocery Shoppers seek experiences that allow them to live life to the fullest. Older generations could only read and dream about traveling outside the U.S. Today, thanks to the Internet, access to transportation, and globalization of our economies, …Read More
Consumers visiting a CPG brand’s website spend 53% more in the category. Have you forgotten your site? In today’s world, there are multiple ways to reach one’s desired audience. As many marketers spend countless hours coming up with new and …Read More
