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Tag Archives: grocery

August 21, 2012

CPG Marketing Trends – How Food-At-Home Marketing Differs for Millennials and Baby Boomers

by Brad Hanna | in Consumer Trends, Millennials

The food-at-home industry is likely to see major changes as a new generation emerges. Millennials (born between 1982 and 2001) are entering a part of their lives where they are experiencing steady incomes, leading to an increase in spending. As …Read More

About the blog

With consumer focus on value and customers wanting to drive differentiation, there has never been a bigger opportunity for challenger brands and private label brands to succeed together in the consumer packaged goods marketplace.   Read More

Meet the author

bradhanna

Brad is an expert in private label and CPG or consumer packaged goods challenger brand food marketing for Barkley   Read More

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